Bigdaddy: Big changes on Google to come
Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes. Google has given the update the name "Bigdaddy".
What is Google's Bigdaddy update?
Google uses a network of data centers with different IP addresses to answer search queries. These decentralized servers share the workload of indexing web sites.
The upcoming Bigdaddy update is not an algorithm update but a change in Google's data center infrastructure. It contains new code for sorting and examining web pages. According to Google's search engineer Matt Cutts, the update will be live in February or March.
Less spam, more content and a new Google spider?
Google is updating the data center infrastructure to handle potential spam problems such as 302 redirections or canonical URLs more efficiently. In addition, the new infrastructure will allow Google to develop more advanced algorithms and larger databases.
Another reason for the new data center infrastructure is that Google wants to be able to index different content types. Google is now testing a new search engine spider that is based on the Mozilla browser.
The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files.
How can you test how Bigdaddy will affect your rankings?
Some Google data centers that use the new Bigdaddy system are already online. For example, if you go to 66.249.93.104 you can test Google's new data center.
Google even wants your feedback. Click the "Dissatisfied? Help us improve" link at the bottom right of the result page. Enter your feedback and use the keyword bigdaddy so that Google knows that your feedback is about the new data center.
It's hard to tell how the Bigdaddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings.
Saturday, July 14, 2007
1. One-way links, reciprocal links, three-way-links. What's best?
There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
What are one-way links?
A one way link is a simple link from one website to the other. For example, if you link to http://finance.yahoo.com/ and that page doesn't link back to your website then it's a one-way link from your site to their site.
What are reciprocal links?
A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliates websites that send you traffic in return.
What are three-way links?
Some webmasters believe that reciprocal links don't help web pages to get higher search engine rankings. That's why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.
Which links will help you to get higher search engine rankings?
Good inbound links will help you to get higher search engine rankings. None of the link types above is worth more than the other.
It's important that the links to your website are from related sites and on-topic. If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won't count much. However, that's also true if the same page carries a one-way link or a three-way link.
It doesn't matter if a link is one-way, reciprocal or three-way. It does matter if a link is on a related website. Links from high quality websites will help your rankings, links from garbage sites won't.
If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site. ARELIS helps you to find these sites.
There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
What are one-way links?
A one way link is a simple link from one website to the other. For example, if you link to http://finance.yahoo.com/ and that page doesn't link back to your website then it's a one-way link from your site to their site.
What are reciprocal links?
A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliates websites that send you traffic in return.
What are three-way links?
Some webmasters believe that reciprocal links don't help web pages to get higher search engine rankings. That's why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.
Which links will help you to get higher search engine rankings?
Good inbound links will help you to get higher search engine rankings. None of the link types above is worth more than the other.
It's important that the links to your website are from related sites and on-topic. If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won't count much. However, that's also true if the same page carries a one-way link or a three-way link.
It doesn't matter if a link is one-way, reciprocal or three-way. It does matter if a link is on a related website. Links from high quality websites will help your rankings, links from garbage sites won't.
If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site. ARELIS helps you to find these sites.
Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising).
Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.
Pay per click advertising (PPC)
Advantages:
You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
PPC ads are perfect for time limited offers such as holiday sales.
You can stop PPC ads at any time.
PPC ads make it easy to test different keywords and landing pages.
PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages:
PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
Click fraud can be a problem. Not all clickers are potential customers.
If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
Search engine optimization (SEO):
Advantages:
Traffic through organic search engine results is almost free if the up-front work has been done.
After optimizing your website you can use your money for different things and the optimized site will still run.
A larger number of visitors and search result clickers is not a problem.
Search engine optimization delivers long term results that don't require permanent financial input.
Disadvantages:
SEO can be relatively time-consuming up-front.
SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.
Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.
Pay per click advertising (PPC)
Advantages:
You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
PPC ads are perfect for time limited offers such as holiday sales.
You can stop PPC ads at any time.
PPC ads make it easy to test different keywords and landing pages.
PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages:
PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
Click fraud can be a problem. Not all clickers are potential customers.
If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
Search engine optimization (SEO):
Advantages:
Traffic through organic search engine results is almost free if the up-front work has been done.
After optimizing your website you can use your money for different things and the optimized site will still run.
A larger number of visitors and search result clickers is not a problem.
Search engine optimization delivers long term results that don't require permanent financial input.
Disadvantages:
SEO can be relatively time-consuming up-front.
SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.
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